SWEETISH MIXES

A sweet new look.

2025 | LOGO DESIGN, Packaging

VIDEO x SELECT PHOTOGRAPHY: Nathan Velazco

Sweetish opened in Lancaster, Pennsylvania in 2019, and quickly grew to be a popular sweet shop for both locals and out-of-towners with an interest in Swedish and European candy.

After a period of strong growth and further expansion, the time came for a new identity. A strong, custom logo as well as a bold and refined packaging system transformed Sweetish from broad to distinct, and unified their sweet, sour, and salty offerings under one unified brand.